Student-athletes can receive this direct payment in addition to their athletic scholarships, third-party NIL earnings, and other previously permitted benefits.
Each year, schools can distribute up to 22% of the average revenue among schools in the ACC, Big Ten, Big 12, Pac-12, and SEC from media rights, ticket sales and sponsorships – known as the revenue sharing cap.
The cap for the 2026-27 academic year is estimated to be approximately $21.3 million per school. The cap is expected to increase another 4% for the 2027-28 academic year and will then be re-evaluated every three years over the duration of the 10-year settlement period.
A summary of the rules governing revenue sharing can be found here. Additional resources and factsheets to assist institutions with revenue sharing compliance are available here.

