Student-Athlete NIL Deals

Starting June 7, 2025, NCAA Division I student-athletes must report third-party Name, Image and Likeness (NIL) deals with a total value of six hundred dollars ($600) or more in the aggregate. The College Sports Commission will utilize NIL Go, an online portal built with assistance from Deloitte, to determine whether third-party NIL deals are made with the purpose of using a student-athlete’s NIL for a valid business purpose and do not exceed a reasonable range of compensation. Additional guidance on third-party NIL deal reporting will be provided to student-athletes as their institutions are onboarded to NIL Go.

Background

How NIL Go Works

NIL Go offers a simple way for student-athletes to report third-party NIL deals to be evaluated for rules compliance. NIL Go also provides student-athletes the option to clear a third-party NIL deal prior to accepting the deal to confirm that acceptance will not affect their eligibility, allowing student-athletes to move forward with their deals confidently while protecting their eligibility.

Evaluation will be based on:

Deal Review & Outcomes

After submission, NIL Go analyzes the information provided by the student-athlete to determine if based on the information provided the third-party NIL deal is: 

  • Cleared – The deal meets necessary requirements and can proceed.
  • Not Cleared – The deal fails to meet necessary requirements. The student-athlete has three options to consider (further explained below).
  • Flagged for Additional Review – A deal may be flagged for additional review due to concerns regarding payor identity, compensation amount, or contract terms. In these cases, the College Sports Commission will conduct an additional review and provide guidance to the student-athlete.

If a deal is not cleared, student-athletes can:

  1. 1.Revise the deal and resubmit: Student-athletes have the option to work with the payor to renegotiate the deal and resubmit it to NIL Go.
  2. 2.Cancel the deal: Student-athletes have the option to cancel the deal and refund any money already received.
  3. 3.Appeal to neutral arbitration: Student-athletes can appeal through a neutral arbitration process to obtain a neutral review of the decision.

If the student-athlete continues with the deal as submitted, they may face enforcement consequences, which could include loss of eligibility.

More information about the official rules and policies related to student-athlete third-party NIL deals will be made available to the public pending discussions with House class counsel.

Upon registration and onboarding, student-athletes may each designate one representative to enter deals into NIL Go on their behalf, for submission by the student-athlete.

The NIL Go portal will be available to student-athletes and their designated representatives in a phased rollout beginning June 11, 2025. Supporting content and educational materials will be provided to help build awareness and understanding of the new model and facilitate readiness to comply with the new rules.

Student-Athlete NIL Go Login